RESTON, VA (August 27, 2026) — The Noble Collection, a leading manufacturer, distributor, and retailer of premium collectibles and licensed products, announces their global, multi-year licensing collaboration with Hasbro, a leading games, IP, and toy company, for Transformers, with the first products available for pre-order today. The agreement grants The Noble Collection global rights to develop officially licensed products across Transformers Generations, which includes G1 - the original animated series and Generation 1, and the Transformers live-action film franchise. The collaboration will give the brand’s multigenerational fanbase new ways to celebrate one of the most enduring properties in pop culture.

A Pop Culture Favorite Spanning Generations

Since debuting in 1984, the Transformers franchise has grown from a groundbreaking animated series and toy line into a global multimedia phenomenon, encompassing television, comics, and a blockbuster film franchise that has grossed billions of dollars worldwide. The brand’s roster of Autobots and Decepticons, led by iconic characters such as Optimus Prime and Megatron, has captivated fans for more than four decades. The Transformers franchise remains one of the most recognized and beloved entertainment properties in the world, with a passionate fanbase that continues to grow.

An Officially Licensed Collection for Devoted Fans

The Noble Collection, known for its high-quality collectibles featuring intricate detail and superior craftsmanship, will bring this same expertise to the Transformers collection. The line will span multiple categories, including accessories, stationery, games, and collectibles, each designed to reflect the scale, detail, and legacy of the Transformers universe across both Transformers Core and the Transformers movie franchise.

Launching today alongside this announcement, the debut collection introduces articulated keychains, unisex bracelets, and dioramas, with additional accessories, stationery, games, and more collectibles to follow. With global distribution reaching retailers across North America, Europe, and beyond, The Noble Collection will ensure fans everywhere have access to the collection. Products are available to pre-order now at NobleCollection.com. NobleCollection.com.

“The Transformers franchise has stood at the heart of pop culture for more than 40 years, and it is an honor for The Noble Collection to bring this legendary universe to life through officially licensed product,” said Julian Montoya, President of The Noble Collection. “From the G1 series that started it all to the blockbuster films that introduced Transformers to a new generation, this collaboration lets us celebrate the full breadth of the brand. We can’t wait for fans and collectors around the world to roll out with us this Fall.”

ABOUT THE NOBLE COLLECTION

Founded in 1991, The Noble Collection is a leading manufacturer, distributor, and retailer of premium collectibles, toys, and merchandise. The company is known for crafting high-quality, officially licensed products inspired by some of the world's most recognizable films and pop culture franchises, including Harry Potter, Lord of the Rings, DC, Minecraft, Wicked, Jurassic Park, and debuting later this year Disney, Pixar, Marvel and STAR WARS. The Noble Collection produces prop-quality collectibles, sculptures, games, puzzles, and jewelry that resonate with collectors, casual consumers, and devoted fans. Headquartered outside of Washington, D.C., products are available online and in-person at the company's Covent Garden shop in London, and at major retailers worldwide.

The Noble Collection, known for their officially licensed collectibles and merchandise, continues to expand their strategic partnerships to bring fan-favorite characters and worlds to life through their extensive product offerings. For new announcements and additional product information, please visit The Noble Collection on Instagram and Facebook, and visit NobleCollection.com.

ABOUT HASBRO

Hasbro is a leading games, IP, and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh, and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

PRESS CONTACTS:

Charlotte Pratt
cpratt@noblecollection.com